Text Message (SMS) Marketing
Who knew a short message could take you so far?
Text messaging – also known as SMS, for short message service – has become one of the most popular forms of communication in the world. And it could mean big business for your company.
According to Nielsen Mobile, monthly text message volume surpassed 75 billion in 2008 – and not just by kids, either. In fact, more than 46 percent are sent by users aged 25 to 54, and that number is growing. With this increase in SMS use, text messaging campaigns have become an effective, efficient way to communicate with customers and inspire immediate action.
At Off Madison Ave, we can develop text message campaigns that utilize opt-ins and segmentation to ensure you're sending the right messages to what are often your best customers.
Our Process
Text messaging may be commonplace, but that doesn't mean your marketing messages are welcome – in fact, there's no faster way to alienate a potential customer than by sending unwanted text messages.
That’s why Off Madison Ave employs an opt-in approach to all SMS marketing campaigns, providing engaged customers with another option for staying in touch with the products and services you offer. Some examples of our text message campaigns include:
- Alerts >> Your customers can sign up to receive text message alerts for specials and promotions, exclusive offers, account updates or news.
- Auto Responders >> You can also use text messaging instead of email to confirm orders, thank customers or for other automated messaging.
- Polls and Voting >> We've all seen it on TV – now you can use SMS for your next contest, too.
- Text-to-Win >> Increase opt-ins and engage your customers with a text messaging campaign centered around a drawing or giveaway.
- Reminders >> An SMS telling your customers their bill is due or that a promotion is about to expire can be an effective way to drive sales or increase efficiency.
We can also create custom mobile marketing programs that speak to your customers at many stages of a campaign with relevant, targeted messages designed to achieve your desired results – whatever they are.
Your Results
By engaging with your customers on their terms – sending the messages they signed up to receive – you can increase brand loyalty and extend your customer relationship. You can also use text message marketing to encourage visit frequency through mobile coupons and other sales drivers, as well as to spread the word quickly about special events or exclusive promotions.
Short. Simple. Successful. Your SMS campaign can be all three. See how we can take text message marketing further >>
