Pay-Per-Click Advertising

Are you looking for more customers? Chances are, they’re looking for you, too – and using search engines like Google, Yahoo! and MSN to do it.

Pay-per-click advertising, also known as paid search or PPC, can help you connect with these potential customers efficiently and effectively at just the right moment: when they’re already searching for your product or service. Best of all, you only pay for the ad when a user clicks on it, giving you great control over how much – or how little – you spend.

Off Madison Ave can develop a complete PPC campaign for your company, from strategy and keyword research through landing page design and development, testing and ongoing management and improvement.

Our Process

Some marketing companies will set up your pay-per-click advertising campaign and put it on autopilot. But that’s not the way to get the results you need. Instead, we work with you to establish a solid foundation for your campaign, then employ ongoing improvement strategies and daily monitoring to get optimal results. Our hands-on approach includes:

• Keyword Research >> If you want the best results, you need to start with the right keywords. We use industry-leading tools to discover targeted keywords that align with your customers –so you can ensure you’re no wasting your budget on unqualified visitors.
• Ad Copy Creation >> From attracting qualified visitors to offering a compelling message or offer that encourages them to click on your ad, your ad copy is essential to your success. We take the time to create ad copy that's specific to each type of product or service you offer, as well as offering compelling calls to action that encourage click-through.
• Ad Targeting >> From limiting your campaign to a specific geographic area to only displaying ads on certain days of the week or even hours of the day, we'll determine the best ways to ensure your ads are seen by your target audiences – and not by everyone else.
• Landing Page Development >> A potential customer clicks on you’re ad. Then what? If you’ve done your homework, that click leads to a targeted landing page designed just for that visitor’s needs. We’ll help you develop the right landing pages – including appropriate content, compelling design and an effective conversion process.
• Testing Plans >> We utilize Multivariate and A/B testing techniques to rapidly deploy and test landing page elements, helping us to uncover the best combinations of messaging and design – and allowing you to achieve the best possible results from your campaign.
• Ongoing Reporting & Results Analysis >> Many agencies report on your PPC campaign’s performance each month. But at Off Madison Ave, we use that information to make informed, strategic decisions – and to develop new ideas for testing and improving your campaign.

Your Results

Account monitoring by a human, not an automated system. Continual improvement. Thorough testing. Innovative ideas. With Off Madison Ave, your PPC campaign will be more than a cheap source for low-quality leads. It will be a real sales driver – and an efficient use or your marketing dollars.

Find out how you can get high ROI for low media spends with pay-per-click advertising – and how we can help. Learn more about PPC with Off Madison Ave now >>