Social Media
Everyone’s talking about social media. But will it help your business?
After all, buzzwords don’t matter much if they’re not backed by a plan that’s in sync with your brand, your audiences and your overall strategy.
According to Forrester Research, one in five social media users generate content, but four out of five use sites to just read or view this content. That means a minority of voices are broadcasting to a majority of people. What if they start talking about you? What kind of reputation could you be getting, without even being aware of it? And how could you change that conversation by being a part of it?
Our Process
Social media's rise represents a sea change in online communication – and an immense opportunity for you to connect directly with consumers and influence their decisions. But it’ll take more than a Facebook page or a blog to leverage this new medium.
At Off Madison Ave, we use a three-tiered social media strategy to help you understand who is talking about you online, what they’re saying and why they’re saying it – as well as how and where you should be a part of the conversation.
- Listen >> We report to you what is being said, and by whom. More than a simple Q Score, you will be given the content of people's conversations about you and your brand. We’ll also identify trends in the conversation and alert you to potential problems.
- React >> Whether a comment is negative, positive or just wrong, we will work with you to form a measured, productive response.
- Engage >> Instead joining the conversation, we'll help you start the conversation. Whether your strategy calls for conversations with industry players, bloggers, students, business owners or others, we'll get to know them – and let them get to know you.
Your Results
Social media services from Off Madison Ave will give your company a human face – one that resonates with consumers and provides you more honest input from them than ever before. It’s also an excellent means to bring your story to the masses – and then allow them to spread that story virally.
We think of social media as an essential component of all our public relations campaigns, as well as an excellent complement to search marketing, media and other programs. However you integrate it into your marketing program, social media is a new, important bridge between who you are and the people you want to know. Join the social media conversation now >>
