Web Development
A first impression. An information source. A sales driver.
Your website can be a lot of things to your users. And to your organization’s success. At Off Madison Ave, we understand that a great website is more than flashy design. Instead, it must be easy to find, simple to use and effective at communicating your message. It must reach your target audiences, answer their needs quickly and drive them to take action.
And it needs to look great, too.
To get the most out of your new site, we employ a comprehensive approach to web development, working with you to establish your organization’s goals and develop a complete solution to meet them.
Our Process
Web development may be the behind-the-scenes programming that makes your site function, but our process begins long before we start writing code. We start by leading your key stakeholders through a strategy session to uncover your site’s audiences and their needs, as well as your organization’s goals for the site. Then, we develop a comprehensive web strategy and plan, including:
- Information Architecture & Site Strategy >> How should your site be organized? What functionality does it need? Which elements are most important? Information architecture and site strategy provide a framework for your site’s structure, guiding us each step of the way.
- Creative Design >> How will your brand be represented online? What imagery best reflects your audiences? How do we make information visual? Great web design solves these problems – and delivers a design that’s as functional as it is beautiful.
- Content Strategy & Web Writing >> We employ content strategy to help us determine what users should see when they visit your site, allowing us to develop creative copy and other content that meets visitors’ needs and achieves your desired results.
- Programming >> You may not care how we code your site, but we do. Whether it’s Ruby on Rails, C# (ASP.NET), PHP or something else entirely, we choose the right development language to fit your site’s features and functionality – and ensure smooth transitions and easy updates.
Your Results
Whether your goal was a more interactive user experience, an updated look or simply higher ROI, we’ll ensure your new website meets that need – and allows you to do much more.
From ongoing online marketing to bring new visitors to your site to comprehensive analytics to continually improve performance, we can also develop an ongoing plan to get the most out of your new website. Find out how >>
