Website Analytics
You’ve got data. But what does it do for you?
At Off Madison Ave, we believe analytics is more than just running a report and looking at the numbers – after all, it’s not really “analytics” if there’s no analysis involved.
Our analytics services not only capture and organize your data into a comprehensive report, they also provide valuable insight into how customers are using your website, how various marketing channels are performing and how to make it work better for you – online and offline as well.
Our Process
Before beginning any analytics program, we meet with you to understand your goals and the areas that matter most to your company. Then we’ll develop a custom analytics plan and ongoing reporting package that helps you understand the data that affects these goals – and provides solid recommendations for improving your performance. Our analytics services include:
- Click Stream and Behavior Analysis >> We analyze website data to determine how visitors are moving through a site, including identifying which pages seem to be performing well and which may be causing problems. We’ll also identify how your marketing and website strategies are impacting user behavior. This analysis goes much deeper than the traffic reporting typically provided by hosting companies or IT departments.
- Monthly Marketing Scoreboard >> We utilize web analytics software to measure your site’s success against the goals that matter most to your company – whether it’s online sales, newsletter signups, increased visit length or some combination of metrics. Based on our findings, we’ll present recommendations for website updates and marketing program changes to help improve overall success metrics and enhance ease of use.
- Competition Impact Audit >> We’ll uncover the strategies your competitors are using most successfully – such as the search terms driving traffic to their site, or the demographic and psychographic composition of their audience. We’ll then use that data to make recommendations that move you ahead of your competition.
- Setup and Training >> New to analytics? We can also help set up your site in Google Analytics and train your staff on how to effectively use this free and powerful analytics tool.
Your Results
With comprehensive analytics, you can better understand your users and what they respond to online – allowing you to identify trouble spots in the user experience and make changes more quickly. You can also get a better sense of what offline marketing efforts are enhancing your success online – and which could use an overhaul. Learn more about analytics from Off Madison Ave >>
