Marketing Research
Know your audiences. And what matters to them.
Whether you’re expanding your business, launching a product or looking for a new way to reach potential customers, you need in-depth knowledge about your audiences’ needs and wants – and how you can meet them.
Using proprietary research tools, audits and analysis, Off Madison Ave can help you understand who your audiences are, what motivates them, and who else is in your competitive space – allowing you to find the right niche, build more effective messaging, outthink your competition and more.
Our Process
Our approach to research begins with understanding your organization’s goals and reviewing any existing audience and competitive information. We then create a custom approach to reaching those goals using one or more research tools:
- Audience Segmentation >> We use demographic and psychographic data to identify segments within your target audiences – helping you uncover their motivations and influence their behavior.
- Audits >> From reviewing your press coverage and social media buzz to taking an in-depth look at your website’s usability, we offer audits in all marketing, public relations and interactive disciplines to help you understand your strengths and weaknesses.
- Verbal Cue Analysis >> Using search engine data, we develop a big-picture view of what’s important to your audiences – and how they tend to look for and think about your products, services or organization.
- Surveys >> We’ll help you develop survey questions, deploy them to the right audiences and analyze the results, helping you uncover your customers’ motivations.
- Focus Groups >> We can develop criteria, solicit participants and conduct both online and traditional focus groups, tabulating results and analyzing findings – allowing you to speak directly with your target audiences about their desires and responses.
- Competitive Assessments >> We explore your competitors’ messaging and strategic positioning, analyzing their communications for key variables – then construct a strategy our findings as a strategy canvas that identifies opportunities for your brand or product.
Your Results
We’ll arm you with accurate information about your audiences, your competitors and your own strengths and weaknesses. We’ll then use that research to develop real solutions to your organization’s needs as well – like building a comprehensive media plan that reaches more of your audience than ever before, or developing a messaging platform that offers relevant, compelling communications to each segment of your audience.
Know more. Accomplish more. It’s that simple. Learn more about marketing research from Off Madison Ave >>
