Media Buying & Planning
Outdoor. On TV. Online. On the moon.
OK, that last one might be a stretch. Point is, we have experience buying media wherever your target audience can be reached. We don’t develop "traditional" and "online" media plans. Instead, we approach your plan holistically, looking at all media available and developing the best overall campaign for your business and your audience.
We also think of your media budget as our own. That’s why we offer "net rate" media with no commissions, only charging media fees for the time required to place and manage campaigns – Unlike a traditional commission structure, where the agency earns more when you spend more, we're dedicated to negotiating the best rates and added values for you.
Our Process
Whether we're using TV, radio, outdoor, print, online or out-of-home placements, we take a targeted approach to your media buys, identifying not only the best venues, but the right messaging and creative for that campaign as well. Our services include:
- Advanced Media Audits >> We'll audit all your current media placements and make recommendations for improving or enhancing your media plan.
- Strategic Media Plans >> We develop completely integrated media plans that make the most of your budget and ensure hyper-targeted placements.
- Audience-Targeted Creative >> We’ll also develop creative targeted directly to a specific publication or niche audience.
- Placement and Message Testing >> We ensure your campaign has the right placements – and the right messaging – through ongoing testing programs.
- Vendor Management & Invoicing >> Your media retainer covers not only media buying and campaign management, but also the billing and invoicing for all the vendors included in your media plan – so you won’t have to keep track of endless invoices.
- Ongoing Research and Monitoring >> Your media retainer also covers all agency software and research, including Scarborough, Qualitap, Arbitron, Nielson, SmartPlus, PrintPlus and Tru-Effect, which tracks online media placements and allows us to monitor a website’s performance and make changes on the fly.
Your Results
Streamlined, strategic and comprehensive, our media planning and buying services will provide a better ad value and ensure your ads are performing. They’ll also save you time by offering a completely integrated solution and one simply point of contact for billing.
The right audience. The right ad. We’ll bring them together for you. Find out more about Off Madison Ave’s media services >>
