Online Advertising
Think banners are boring? Think again.
Online media has come a long way since the days of plain banner ads or overly flashy animations. Today’s online advertising is all about sophisticated hyper-targeting and testing techniques – and Off Madison Ave can show you how. Using the latest tools and trends, plus innovative design and compelling copy from our creative team, we can develop online media campaigns that get great results – and are cost-effective.
Our Process
Before placing online media, Off Madison Ave works with you to develop an integrated media plan that takes all your buys into account – and leverages each medium used to its full value. Then we review your goals, audiences and needs to develop a campaign that takes advantage of some of the web’s unique benefits, like:
- Testing & Tracking >> With TruEffect, our ad server, we can track your ads’ performance and make changes immediately. TruEffect also allows us to test multiple messages, so we can use your online campaign as a testing ground – then apply the winning results to other media, like print, outdoor and more.
- Retargeting >> Retargeting campaigns use cookies to serve your banner ad to users who have visited your site, then left – giving you another opportunity to share your message with a consumer who already has a demonstrated interest.
- Behavioral Targeting >> We’ll serve ads to people with a certain behavior you’re looking for - such as those who have visited travel sites and who are located within Arizona and California.
- Rich Media >> Wherever possible, we use rich media ads and ads that have become sites-within-a-site, with their own functionality and layers of content right in the ad. This allows you to encourage consumers to interact with your brand without having to click through – and it even allows for data capture, so you can gather information and opt-ins right from the ad.
Your Results
Online media is unique in that it offers great results on both sides of the equation – both strengthening general brand awareness through increased consumer exposure and driving immediate sales or leads through click-through and offers. And with its robust abilities for tracking and testing, your online advertising campaign can also improve your other campaigns' results.
Cost-effective placements. Tangible results. Find out how Off Madison Ave can make online media part of your marketing plan >>
