Public Relations

The news has changed. Has your PR program changed with it?

Public relations is still about influencing others and engaging them in meaningful ways, but the technology and techniques for doing so have changed drastically – and your approach has to change with it.

But today’s public relations is about more than just traditional or interactive tactics. It’s about finding the right ways to reach your target audiences – and having the right stories to tell once you do.

With experience in international, national, regional and local communications across various industry sectors, Off Madison Ave can help you increase awareness, build credibility, strengthen business and media relationships, manage reputations and generate broad-based press and social media coverage.

Our Process

Every organization is different, which is why we have no patience for old-school, cookie-cutter public relations – our clients deserve better. Instead, we build public relations programs based on your business's objectives and your audiences' needs, using the right mix of a wide variety of services that fall into five main categories:

• Listen & Evaluate >> Before we can engage and influence audiences on your behalf, we need to listen to what they really want from your organization and evaluate the right messages and mechanisms to engage them.
• Plan Your Strategy >> We develop a plan of attack grounded in your business objectives to ensure all communications are launched from a strategic platform.
• Create Tools & Content >> A variety of tools such as press kits and media lists are created, along with audience-specific content such as tips and testimonials, to prepare for a meaningful conversation.
  
• Join the Discussion >> Armed with the right tools and content, we join the conversations taking place, providing timely, relevant information on the industry and your organization.
  
• Start the Conversation >> Harnessing the vehicles most likely to reach your audience (blogs, RSS feeds, community pages, tradeshows, speaking engagements, forums, etc.) we tell them meaningful stories that help engage them further with your brand.

Your Results

When influencers like journalists, industry organizations and online thought leaders say positive things about your company, your product or your latest news, people listen. Done right, public relations can impact your organization top to bottom – from increasing brand awareness and positive associations with your product to literally driving sales and leads.

Find your angle. Craft a compelling story. And tell it to the right people. Off Madison Ave will help you do all three – and reach your goals. Learn more about our public relations capabilities >>