PR Tools & Content Development
The press release isn’t dead. It’s just showing its age.
Back in the olden days of PR – like four years ago – you could build a media list of journalists, write a press release about your latest news, distribute it, pitch it and head home for a well-deserved drink.
Not anymore. Today’s media landscape is increasingly fractured, audiences receive their news in countless nontraditional ways and few journalists will simply pick up a press release and turn it into positive press.
But don’t despair. The press release may be less prominent these days, but that doesn’t mean PR is dying. Instead, the new media landscape gives us countless tools for connecting with influencers and consumers – as well as more places than ever for your content to be seen and heard.
Our Process
Off Madison Ave looks at the entire array of communications tools at our disposal and determines which ones will help us reach your target audiences. We then determine the type of ongoing content your organization needs to create a conversation with your audience.
- Press Kit >> We create several documents that convey the most important facts about your organization in an easy-to-digest way, including its history, size, executives, key customers, milestones, products and services.
- Key Messages >> Using the message platform as a base, we develop “sound bites” that are meaningful and memorable for each of your audiences. These messages are then supported with your latest facts, figures and findings to boost credibility.
- Media Lists >> We uncover both traditional and nontraditional journalists and other influencers relevant to your organization, research how and when they want to be communicated with and keep a master database of when and how to pitch them story ideas.
- Content Development >> Content for your audiences can come in the form of press releases, pitch letters, top 10 tips, case studies, bylined articles, blog posts and more. No matter what form it takes, we give it a consistent flow of information that is relevant and meaningful.
Your Results
The proper tools will help you reach out to your audiences and provide them with valuable information, while the right content gets their attention – and provides you with an entry point into an ongoing dialogue.
Whether we review your existing materials and make recommendations for getting more from them or develop a new content strategy to help you communicate consistently and effectively, Off Madison Ave will make your PR efforts more successful. Learn more about our PR tools and content >>
