Strategy & Message Development

If you fail to plan, then plan to fail.

While a series of short-term public relations tactics can lead to a few media blips, PR works best when engaged as a long-term strategy. To think strategically over the long haul, you have to develop a public relations plan that is actionable, measurable and specific to each audience you are trying to reach. Off Madison Ave can help you meet that need – and ensure your PR strategy gets the results your organization desires.

Our Process

Harnessing the information from our Listen and Evaluate stage, we develop strategies and tactics designed to hit home with your very important people. Our approach includes:

• Outline Objectives >> At the end of the plan period, what are the measureable business goals public relations must achieve?
• Determine Initiatives >> We think holistically about your goals, then develop a comprehensive list of ways to accomplish them – ranging from tradition PR methods like media relations and speakers' bureaus to new techniques like social media and online buzz-building.
• Audience Message Platform >> We'll work with you to develop the right message platform for your organization, including targeted, relevant messaging for each of your key audiences. This platform will serve as the basis for all your communications – keeping your messages streamlined and consistent.
• Plan and Roadmap >> Finally, we’ll put together a complete roadmap of your initiatives, objectives and audiences, as well as outlining the measurement metrics and budget associated with reaching these goals.

Your Results

Armed with a great plan, you’ll be better able to quantify success, measure the results of individual objectives and ensure your PR program is constantly moving forward. It also allows your initiatives to work together – making them more successful than single tactics working alone.

A strategic public relations plan also lets you hold your PR agency accountable for moving the needle, because the objectives, and how they will be met, are clearly outlined in black and white.

Not sure how your public relations efforts have helped your company in the past? Off Madison Ave can change that. Let us develop a public relations strategy that achieves your business goals >>