Join & Manage the Conversation

Hey wallflower, it’s time to join the dance.

You can learn a lot from listening to your audiences – and you should. But if you really want to influence their behavior, you’ll eventually need to put both feet on the dance floor and join the conversation happening around you.

Interacting with the media, online influencers and directly with consumers can seem daunting at first, but don’t worry. At Off Madison Ave, we’ll work as your partner, teaching you as we go – and avoiding the common missteps of media and audience engagement.

Our Process

Because we start with comprehensive listening and evaluation of your media and consumer landscape, we begin the engagement process with a solid idea of the overall conversations taking place about your brand and your industry. It also allows us to find avenues and openings to join the conversation without it feeling forced, salesy or, even worse, PR-sy.

• Daily Media Monitoring >> Listening to these outlets and monitoring the content is key to understanding how and when to jump in on a conversation, as well as how to stay ahead of trends that might impact your business.
• Media Conversations >> Once we have a good understanding of the media landscape, we engage in two-way conversations with media on a consistent basis, weighing in whenever possible with timely information on your industry and organization.
• Audience Engagement >> We engage your audiences directly, often online, by answering their questions about your brand and your industry, correcting misinformation being posted, providing them links back to your site with helpful information and giving them a contact to help resolve issues.  
• Reputation Management >> Monitoring online conversations will alert you to less-than-ideal consumer experiences – experiences they might not tell you about, but they will tell a million people online through blog posts, discussion boards and social media sites like Twitter and Yelp. These conversations can be difficult, but by joining them, you have the opportunity to show consumers you care about their experience – and to change it when possible.
• Crisis Communications >> When you are faced with a crisis, our team is quick to jump in and develop a communications strategy to minimize the damage or mitigate the crisis entirely. We then handle every aspect of communication across media, internal audiences, board members and other groups.

Your Results

More media coverage. Direct connections with your target audiences. Fewer negative consumer experiences. More positive buzz on blogs and social sites. Joining the media and online conversation with productive dialogue has a number of tangible benefits for your company – and can also provide you with valuable insights about how your organization is perceived.

The conversation is already happening. Are you ready to join in? See how Off Madison Ave can help you get in the spotlight >>