Media Monitoring and Evaluation

Your customers are talking. Are you listening?

While companies and their public relations agencies feel strongly about what they want to communicate, it may not be the same message that will hit home with customers. At Off Madison Ave, we believe it's important to listen to what audiences really want from your organization and to evaluate and prioritize these audiences – before launching a PR campaign or media relations effort.

Our Process

We employ a variety of listening techniques and audits to uncover as much information as possible surrounding your ideal audience and their influencers. We then evaluate this information to prioritize the audiences, as well as the most effective ways to reach them.

• Message Audit >> Utilizing industry research tools like Radian6 and Lexis/Nexis, we review the messages being communicated about your industry, your competitors and your organization – identifying trends and opportunities.
  
• Media Audit >> We compile a focused database of media outlets, bloggers, journalists and other influencers most likely to reach your target audiences, using a variety of research tools as well as good old-fashioned reading and analysis.
  
• Audience Audit >> Through surveys and other research methods, we conduct a thorough review of your audience segments to uncover their psychographics, demographics, patterns and habits – so you’ll know where they congregate, where they get their information, how they want to receive information and more. 

Your Results

Once we know whom to reach and what they want to hear from you, we’ll create a strategic plan backed by sound tactics that foster meaningful conversations – conversations that lead to increased awareness, better brand perception and more.

But it all starts with listening – and we can teach you how. Find out what your customers are saying >>