Start the Conversation

Spark their interest. Start a fire.

You know your audience, what they want and what they’re saying. Now it’s time to not just respond, but to start – and lead – the conversation. But it takes more than just talking. Armed with knowledge on your audience, their wants and needs and existing conversations, we’ll help you develop the right sparks to ignite your audiences’ interests, turning them into brand ambassadors who will spread your message like wildfire.

Our Process

Harnessing the right vehicles for each of your distinct audiences, we'll help you craft and tell meaningful, relevant stories that engage your stakeholders with your brand – giving it the power to spread further and faster than ever before.

• Social Media Outreach and Community Building >> We utilize a variety of communication channels, technologies and vehicles to foster consumer-to-consumer conversations, including conversations with highly engaged brand loyalists, organized groups influential to your brand and those who have concerns or complaints about your offerings. 
• Media Tours >> Traveling to journalists and meeting deskside can build an instant rapport with your spokesperson and help you start an ongoing conversation with an incredibly influential group of media. We’ll schedule and facilitate these meetings from start to finish, as well as continually follow up with these journalists to ensure their interest remains strong.
• Tradeshows & Conferences >> In-person conversations are still incredibly important, even in light of all of the social media avenues at our disposal – and tradeshow and conference attendees are an ideal group for conversation starters. We research all relevant opportunities to deliver your message to the right audiences, work to book speaking engagements and networking opportunities, strategize on how to start the conversation before you even step foot on the show floor and devise ongoing plans to ensure the conversation continues long after the booth has been shipped back to home office.

Your Results

Now more than ever, it is possible to have a conversation directly with consumers and their influencers – giving you an opportunity to ignite their passion and engage them in your brand in meaningful ways. Once engaged, your brand ambassadors will take on your cause for you – bringing your message to places marketing campaigns can’t reach.

Your customers are listening. What do you want to say? Off Madison Ave can help you find out. Contact us to learn more >>