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Why Branding Matters

Written on July 1st, 2009 Posted by Holly Ringerud in Research, Services, Creative

Branding takes commitment. You can’t change it every three months and expect your customer to stick with you. But, you must also be willing to evolve your brand to reflect changes within your company and with your consumer.
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Email Redesign in Action: How to Improve Your Email Design, Before and After

Written on June 29th, 2009 Posted by David Hibbs in Creative, Interactive

This post reviews an email marketing message from the EEC conference we participated in and walks through a complete redesign of the email, pointing out why we made certain decisions along the way. Includes before and after pictures.
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Increasing Your Profits Through Online Market Research

Written on June 27th, 2009 Posted by Mike Corak in Research, Interactive

Look who’s talking! No, I’m not referring to the surprise 80's smash starring John Travolta, Kirstie Alley, and this kid (by the way, there was actually a sequel, wow). I’m talking about your customers, and they’re telling you everything you need to know to improve the bottom line.
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Geo-Targeting for Paid Search - How Accurate Is It?

Written on June 20th, 2009 Posted by Ellen Stevens in Services, Interactive

Modifying your campaign’s geo-targeting is essential for success these days, and because the technology is enhancing daily, now is the best time to test. But, is geo-targeting 100% accurate?
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6 Ingredients of a Social Media Plan

Written on June 17th, 2009 Posted by Chris Sietsema in Services, Interactive, Public relations

Every good communications program requires a road map. Learn about the six necessary elements to a sound social media plan.
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Zappos - Big in Social, but How Do their Email Marketing Efforts Stack Up?

Written on June 17th, 2009 Posted by David Hibbs in Creative, Interactive

Zappos is known for their social media presence and customer service. How does their email stand up? We take a look at one of their emails and give a quick review.
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