Off Madison Ave is led by the visionary expertise of Roger Hurni, our Founder and Chief Brand Strategist. Roger is a globally recognized leader in Behavioral Marketing and author of Outthink. Outperform., a groundbreaking framework for decoding human behavior to drive measurable action. His approach blends behavioral economics, psychology, and design thinking to help organizations navigate complexity and unlock new levels of growth.

With a proven record of success guiding multinational clients across industries, Roger brings strategic clarity to the challenges brands face today. Whether it’s shifting consumer behavior, integrating digital and physical experiences, or embracing an AI-driven future, his insight is both practical and transformative.

Roger’s work has earned global creative recognition, and he has done presentations in 21 countries, affirming his standing as a trusted voice in marketing innovation. At Off Madison Ave, his leadership ensures every client engagement is grounded in behavior-based strategy designed to outperform expectations.

David is the CEO and Co-Founder of Off Madison Ave. He led five multimillion-dollar acquisitions and consistently drove business expansion. David also chairs the Advisory Board at LighthousePE, where he built a team focused on strategic growth and fact-based decision-making.

From 2019 to 2022, he chaired the Global Board of EO, launching a 10-year vision and representing the organization at global institutions like the UN and World Economic Forum.

Earlier in his career, David held federal government roles, including positions with a U.S. Senator, Congressman, and two Presidents. Through his DWA Leadership brand, he consults on high-performing teams and large-scale development projects. He’s also a published author, speaker, husband, father, avid golfer, and global traveler.

With more than 30 years of experience in the marketing and advertising industry, Karyn has spent much of her career in New York and Chicago overseeing growth agendas for clients such as Mondelēz, Best Buy, The US Army, Kimberly-Clark, State Farm, Google, and YouTube. She also has deep experience in the travel and tourism industry, running accounts such as Royal Caribbean, Jamaica Tourism Board, Amtrak, Sheraton, Westin, and launched W Hotels. In recent years, Karyn has served as CEO of FCB New York and Midwest President of Wunderman Thompson (now VML). She drove year-over-year growth and won multiple Cannes creative awards. Karyn also held previous roles with Leo Burnett, DDB and Co:Collective.

As President of Off Madison Ave, Karyn’s breadth of travel and tourism experience combined with her forward-thinking mentality is the perfect combination to help our clients navigate the dynamic world we live in.

Paul has 25 years experience as a Creative Director and Team Leader. He is a cross-functional, partnership-building, creative leader (agency, client and thought leadership) who believes creative critical thinking should be the core of all marketing solutions. His award-winning (think Cannes) marketing solutions have ranged from revolutionizing 43 year-old family owned trade businesses to leading creative teams on famous campaigns that changed the course of advertising (think E*Trade Baby). Paul’s work has been celebrated for its timelessness and brilliance, serving iconic Fortune 500 companies like Nikon, United Way, Coca-Cola, MasterCard, GlaxoSmithKline, Anheuser-Busch InBev, and Lucent Technologies.

A proud father of two talented Gen Z individuals, he takes great pride in his ability to recruit, upskill, and mentor creative teams of all ages.

With over 20 years in marketing, Jennifer brings a unique perspective from both agency and in-house roles. She excels at turning complex challenges into clear, actionable strategies and thrives on building strong brand foundations that come to life through creative execution. A core team member behind the launch of Beats by Dr. Dre, she helped shape one of the top-selling headphone brands globally. Throughout her career, she’s partnered with leading brands like 7-Eleven, Time Warner Cable, Republic Services, GE Appliances, Mohawk Flooring, Shamrock Foods, Boulder Canyon Snacks, Lyft, Lou Malnati’s, and TruGreen. Her work spans industries, delivering innovative, lasting marketing solutions. Jennifer’s blend of strategic insight and creative collaboration makes her a powerful force in driving brand growth and success.

Lizzy’s day-to-day is fueled by understanding every facet of her client’s business challenges and answering with effective, ownable, strategies, and smart creative solutions. Before joining the Off Madison Ave team, Lizzy spent 10 years in New York City spearheading accounts like Nikon, Ahold Delhaize, Wendy’s, Verizon Wireless and Burlington Coat Factory. At Off Madison Ave, Lizzy’s provides oversight to clients including Arizona Office of Tourism, Arizona Game & Fish Department, Visit Yolo, and more. Her experience spans national and internal marketing initiatives.

As the media director, Keri oversees the day-to-day execution of media plans and buys. She is responsible for the strategic development of client plans as well as quality control of all media planning and implementation for a variety of clients at Off Madison Ave. In the past, Keri has served as a contract media supervisor at Razorfish in Seattle, working on accounts such as Hulu, Microsoft, Best Buy, Miller Coors and Hawaiian Airlines. She has also served as a media planner/buyer at TracyLocke in Dallas, working on Yum! Brands such as Pizza Hut, Taco Bell and KFC. Keri has spent the last decade focused on national and international media strategy for travel and tourism clients. Clients trust her perspective and appreciate the creative, data-based approach she brings to media planning, buying, and management.

Spike’s advertising saga kicked off behind an Art Director’s desk, sketching big ideas at agencies scattered across cities he can navigate better than Google Maps. He climbed his way to Creative Director, wrangling projects for heavy hitters like Porsche, Comcast, the US Army, Apple, and Weber. Then came 2008 and the shiny new Apple App Store, which was irresistible to a tinkerer like Spike. He traded ad briefs for app builds, launching a mobile software company he later sold (a story best told over a bourbon cocktail). Now back in the agency game at Off Madison Ave, Spike masterminds our IP technology projects and helps clients make sense of futuristic wonders, all while convincing them it’s not rocket science.

Chris began her PR career as an intern at Friends of the Earth in D.C., where she quickly learned the power of passion, persistence, and storytelling. She gained early experience lobbying for environmental causes and working with figures like the Mayor of New York City and the Department of the Interior. After three years in London with the British American Chamber of Commerce, she returned to NYC to lead PR efforts for brands like British Airways, Bermuda Tourism, and I Love New York. In 1993, she founded CGPR, now celebrating 32 years of results-driven communication.

Off the clock, Chris enjoys racing sailboats, cycling around Marblehead with her husband, and exploring the North Shore with their three lively labs—Aimee, Etoile, and Jolie.

Jennifer brings with her over 25 years of experience in the accounting field.  She is responsible for overseeing all of Off Madison Ave’s accounting and operations functions such as financial forecasting and reporting, cash management, payroll, human resource compliances, and IT facilitation.  Although she has mainly worked for small businesses throughout most of her career, she has worked with large accounts such as Allied Waste, the Arizona Diamondbacks, and Werner Enterprises.