Strategy isn’t just a spreadsheet, or a fancy flow diagram in a presentation deck. It’s the art and science of clarity. At Off Madison Ave, we refuse to follow the crowd chasing the latest trends or buzzwords. Instead, we cut through the noise to find what actually moves people. Our team methodically maps out the customer journey — the messy, human one — and builds strategy that connects intention with impact. Every insight, every channel, every moment has its purpose. Whether it’s brand positioning, go-to-market, or content that actually grabs attention, our goal is to turn clarity into breakthrough results everyone can see.
Brand Strategy / Customer Journey Mapping / Behavior Marketing and Persona Development / Integrated Campaign Planning / Social Strategy + Content Marketing
Most ideas start small. On a diner napkin. Or 3AM note scribbled in the fog of sleep. The trick is developing them into something impactful. For over 25 years, Off Madison Ave has been harnessing flashes of inspiration to create buzzworthy marketing campaigns of every size and scope. (Having world class audio, video, animation and production services all under one roof certainly helps.) Whether it’s integrated, omni-channel, 360-degree or whatever they think up next, Off Madison Ave knows how to craft creative campaigns that capture hearts, market share, and even shiny awards. Not bad for a little insomnia.
Brand Development and Visual Identity / Integrated & Omni-Channel Campaigns / Brand Activations / Content Creation at Scale / Production (Audio, Video, Animation, Print, Photography)
LighthousePE – Our AI-Powered Marketing Solutions
Personalization just doesn’t cut it anymore. Modern consumers want brands to know exactly where they are, what they need, and when to engage. Crazy talk? Not with Contextual AI. This next era of marketing intelligence technology triangulates customer behavior, location, timing, emotion-in real time- to create custom-tailored experiences to connect with each individual. Whether it’s an email in their inbox, a push notification on their phone, Contextual AI delivers individually curated products and experiences that feel amazingly personal and human. No cookie cutters here. With Contextual AI, old school relevance is replaced with hi-tech resonance – powering market growth and customer loyalty even a robot could love.
Learn more here.
Impressions are great. Reach and frequency are nice. But the true test of any media department is getting customers to do something. Whether it’s a simple click or a major purchase, Off Madison Ave’s entire media ecosystem is designed to move customers from awareness to action as quickly and efficiently as possible. Informed by Dr. BJ Fogg’s Behavior Design Model, we align motivation, ability, and prompts in the right moment and on the right platform for the biggest bang-to-buck ratio. Paid, owned, and earned channels are orchestrated seamlessly to amplify outcomes and inspire real behavior change. But that’s just for starters. Our media mavens constantly optimize, test, and iterate to uncover what works – doing whatever it takes to hit our targets. Ka-boom!
Full-Funnel Media Strategy and Management / Data-Driven Media and Audience Planning / Media Buying Across International, National and Local Markets / Digital Display and Programmatic / Search Engine Marketing / Sponsorships and Partnerships / Cooperative Programs / Measurement, Reporting and Optimization
The public perception of your brand is everything. Especially in today’s ever reactionary climate. Whether yours is loved unconditionally or suddenly in crisis mode, you’ll want Off Madison Ave there to keep you in a positive light. Our brand and consumer PR brings your brand beliefs and values down to earth into more meaningful and human forms. Whether you’re dealing with C-level counsel and corporate communications, to more localized event planning and support, Off Madison Ave adeptly handles all aspects of community relations and public affairs. That expertise extends to influencer strategy and management- to not only find the right individuals, but ensure their positive halo effect on your brand. And crisis management? Our PR department is ready for any situation with crisis preparedness, response, recovery and support.
Brand and Consumer PR / Strategic Counsel + Corporate Communications
Thought Leadership / Event Planning + Support / Crisis Communications (preparedness, response, recovery and support) / Community Relations + Public Affairs / Influencer Strategy and Management
The human thumb. Perhaps the most powerful force in social media. How do we stop it from scrolling on, and turn casual viewers into diehard customers? At Off Madison Ave, right mix of creativity, culture and behavioral insight to create ads, posts and stories people can’t get enough of. From viral reels to original creator collabs, we craft engaging content that generates likes, followers and most importantly, growth. Social media doesn’t sleep, and rarely do we-always searching for the next big trend or storytelling technique. Funny memes and cat videos may get laughs, but experience tells us organic and authentic social media is what really captures people’s hearts-emoticons or otherwise.