Spinning up new marketing strategies to keep your convention and visitors bureau (CVB) or destination marketing organization (DMO) top of mind while staying on budget can make anyone dizzy. That’s why there’s no shame in checking out what your peers are doing to garner guests and boost bookings.
Read MoreIn a world where content reigns supreme, community management emerges as the cornerstone of social media success. This vital yet often overlooked aspect of social media, akin to the customer service of the digital era, plays a pivotal role in cultivating brand loyalty and enriching customer relationships.
Read MoreEven excellent CVB or DMO marketers overlook opportunities to enhance their strategies. Learn easy and (free) tips to boost your tourism marketing.
Measuring success is easier said than done when it comes to paid media. There’s no silver bullet, no single key performance indicator (KPI), that demonstrates success.
The best paid media campaigns use a variety of channels, tools, and corresponding metrics to create a holistic campaign ecosystem. Analyzing each media channel and each asset individually and then bringing all the pieces together reveals the whole story — and helps drive effective marketing decisions.
Read MoreAt Off Madison Ave, we're no strangers to the unexpected. In one of our latest ventures with the Arizona Office of Tourism, we turned what most would see as marketing lemons into a refreshing lemonade of laughter and publicity. Our social series, "One Star Reviews: Parks Edition," transformed less-than-stellar feedback into a spotlight of humor and human connection.
Read MoreTemperatures are trending up. The economic outlook is bleak. And more people are prioritizing meaningful experiences over material goods. Translation? This year is shaping up to be a transformative year for travel and tourism brands.
Read MoreGoogle has become synonymous with search. While most businesses and attractions know it’s a no-brainer to include strong SEO and PPC in their marketing strategy, they often overlook one of the most important aspects of Google itself: the Business Profile on Google.
Read MoreBreaking through the noise to meaningfully connect with your travel brand’s target consumers has never been more difficult. Daily, we’re bombarded with ads, LinkedIn messages, package deliveries, email threads, social media notifications, and last-minute homework projects… it’s hard enough to get a word in. It’s even harder to make that word stick, spur engagement, and spark loyalty with your brand.
Read MoreGetting more heads in beds or guests in seats is a perpetual challenge; one-time visitors just don’t cut it. To hit your revenue goals and become a beloved, go-to destination, you need to make connections with your customers and earn their loyalty so they want to come back again and again. But that’s hard to do when you go by the conventional customer journey and its dreary dead end.
It’s time to follow a different route.
Read MoreOverlanding is one of the most rapidly growing sectors of the outdoor recreation industry. In fact, the audience has grown to about 35 to 40 million people strong.
Travel, outdoor, and recreation brands should not miss out on captivating this active, adventurous audience. But do you know who they are, what they care about, and how to reach them?
Read MoreOFF MADISON AVE ACQUIRES LEADING ACTIVE LIFESTYLE & OUTDOOR PR FIRM, CGPR. With the addition, Off Madison Ave strengthens expertise in cross-channel marketing that influences how consumers spend their leisure time.
Read MoreFrom Thanksgiving through New Year’s, the holiday season is often one of the busiest times for public relations professionals. When it comes to monitoring ongoing global events, balancing workload and facing plenty of out-of-office notifications, the festive season can quickly turn into a last-minute rush to the finish line.
Read MoreIn times of visitors tightening their budgets, it’s the little things that can be your big competitive edge. A cupcake-sized "Birthday Kid" pin for their child. Welcoming an anniversary couple to find chilled champagne and a handwritten note in their suite. An ADA audio device at the ready makes exhibits effortlessly inclusive and accessible. These personalized details separate the good from the must-tell-everyone hotel and attraction experiences.
Read MoreTravelers’ appetites for vacations are not fading with the end of summer. Nearly two-thirds of Americans are planning a fall vacation this year, and more than 80% of those planning to travel will choose a domestic vacation. TripAdvisor also reports that Las Vegas, New York City, Orlando, Honolulu, and Maui are the top five most-searched domestic destinations for fall travel.
Read MoreFamily travel, especially multigenerational family travel, is having a big moment, and it’s not going away anytime soon. Why? People aren’t taking time with extended family for granted. Whether recreating memories or making up for lost time, families are taking trips to experience cities, attractions, and adventures together.
Read MoreWe don’t normally encourage brands to immediately jump on a new social channel, but Meta’s new platform Threads isn’t operating under normal circumstances. With instant access to Instagram’s 1.6 billion active users, Threads generated more than 10 million users in just seven hours—and then more than 100 million users in its first week.
Read MoreBrands and corporations today face pressure to do the right thing. It’s not as simple as picking something that sounds good and throwing money at it, though. Your cause marketing and similar PR efforts have to be genuine, align with your values and inspire action.
Read MoreWith travel back to pre-pandemic levels, destination management organizations (DMOs) are in fierce competition for weekend visitors. Destinations that try to offer everything to everyone often end up being special to no one. By identifying and understanding the travelers who will get the most enjoyment and value from your destination, you can find your niche and become weekend worthy.
Read MoreArtificial intelligence has been part of the human consciousness for decades, and the development of GPT-3 and other advanced large language models has taken the creative world by storm recently. But creative technology doesn’t have to spell the end for creative people. As Riedwan Habibur Rahman of the Business Standard said recently, “The impact of AI on human creativity will depend on what we choose to do with it, rather than what it does by itself.”
Read MoreIt’s been an unpredictable and chaotic couple of years for the travel and tourism industry, but our predictions for summer 2023 all center around the word more. More travelers, more planning, and more spending, and all-around more intentional vacation experiences.
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