Challenge
Post-pandemic travelers sought meaningful escapes, and the challenge was showing Arizona as the place to rediscover joy, connection, and well-being.
Solution
We launched the “Here You Are” campaign to position Arizona as a year-round destination for natural beauty, history, and culture. With targeted messaging and a layered media strategy, the campaign drove record visitor spending and tax revenue.
Off the Charts Results
$4.4B
Overall revenue
$448:$1
Visitor spend ROI for every dollar of ad spend
50%
Average increase in awareness across target personas
$1.77M
Ad-influenced tips
$35:$1
Tax revenue ROI for every dollar in ad spend
1B
Places to visit in Arizona
