Halie’s OFF? Chasing desert sunsets and loading up the sand toys to turn OFF the notifications and turn ON adventure with my family.
As Director of Social Media, Halie leads with a creative-first mindset, building behavior-driven strategies rooted in culture and community.With a background in creative direction and content production, she develops scroll-stopping campaigns that feel native in-feed and deliver measurable impact.
At Off Madison Ave, Halie has led high-performing social campaigns for outdoor and destination brands, including Arizona Office of Tourism, Arizona Game & Fish Department, and Revelyst’s portfolio of performance-driven outdoor brands. She specializes in translating outdoor lifestyle, conservation and adventure culture into social ecosystems that grow community, influence behavior and strengthen brand affinity.
Halie’s prior experience includes leading as Creative Director for Chupacabra Offroad, integrating digital strategy and high-level production initiatives. Her experience also includes work with Experience Scottsdale, Andaz Resort & Bungalows and PAC-12.